Reaching Women Through Health IT

Introducing Gabby

There is a disproportionate share of young women of demographic minority status and socioeconomic disadvantage with high rates of poor reproductive health and family planning outcomes in the US.  Gabby, an avatar, is an online preconception risk assessment tool that engages young women at a sixth-grade reading level.

This type of social media tool doesn’t replace physicians, nurses and other clinicians.  Instead it facilitates:

  • women having the opportunity to hear the information multiple times in order to aid with comprehension
  • culturally relevant, familiar and viable delivery of a health risk assessment and interventions
  • the time of interaction and pace driven by participant
  • evidence-based, closed-loop communications
  • women preparing for appointments with their provider
  • reinforcement of  information discussed during a clinical encounter
  • women preparing themselves for a pregnancy and knowing what actions they need to take to improve their health and reduce risks to their child

Source: Healthworkscollective

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