A survey conducted by PricewaterhouseCoopers (PwC) – Social media “likes” healthcare – reveals that half of the health industry executives are focusing on ways to harness the power of social media into measurable business outcomes. Due to the Affordable Care Act, many providers have made the shifted toward scalability in the healthcare industry.
According to the survey, one of the major concerns among C-suite health executives was to find innovative ways to integrate social media and to use it to deliver better care and enhance patient engagement while complying to new provisions in the Affordable Care Act, such as Medicare’s Value Based Purchasing and accountable care.
The following were few key findings from the survey: [twitter.com/HealthITplus]
- Support meaningful use efforts! In Stage 1, EPs needed to provide patients with a copy of their health information (diagnostic test results, medication allergies, etc.) upon request. Stage 2 requires more engagement through patient portals. Use social media channels to market patient portal teaching forums, reminders, and helpful information for engagement.
- Stage 2 of the “meaningful use” regulations sets higher standards for patient engagement and communicating their health information.
- Providers should take advantage of consumer trust for them over other health companies. Promote your health system or practice by offering assistance with appointment scheduling, referrals, and provide assistance with newly implemented technologies.
- Patients are increasingly reaching out to physicians on different social media channels, so make sure to create clear usage guidelines. There are risks around privacy and sharing of patient identifiable information – consider enforcing standard communication policy!
Check out the infographic below: